Powder Beauty – Shopify Plus Replatform

The Challenge

As part of upgrading to Shopify Plus, Powder Beauty planned to relaunch their website with a fresh new look. This required a full website overhaul, focusing on UX improvements and visual enhancements to create a seamless, high-converting shopping experience. The previous site had usability challenges, and the design lacked the premium aesthetic that aligned with the brand’s identity. Additionally, Powder Beauty needed a scalable, future-proof platform to support its growing customer base.

The Solution

We replatformed Powder Beauty to Shopify Plus, ensuring a smooth transition while implementing a visually refreshed, high-performance website. Leaning on the Minimog theme, we customized the design to better reflect the brand’s elegance, incorporating a cleaner layout, enhanced navigation, and improved mobile responsiveness. From a UX perspective, we streamlined the shopping journey—optimizing product pages with better image display, intuitive filtering, and a refined checkout process to reduce friction. Our goal was to create a conversion-driven experience that felt effortless and engaging for customers. To maximize performance, we focused on site speed optimizations, SEO improvements, and a seamless backend setup that ensures long-term scalability.

The Result

Improved site speed & performance | Enhanced UX & navigation, leading to a smoother shopping experience | Higher conversion rates due to checkout and product page refinements | A scalable Shopify Plus setup, ready for future expansion