Sonia is a seasoned strategy leader with a proven track record of driving growth and innovation. As Head of Strategy at Diff, Shopify’s top agency partner in North America now part of VML, she played a key role in doubling the agency’s size and revenue. Prior to that, at Aldo Group, she served as a strategic advisor to the CMO and SVP of Digital & Technology, shaping key initiatives at the intersection of brand, commerce, and digital transformation.