Talk with our team

One team.
Five cities.

Operators from Unilever, adidas, Nestlé, L’Oréal and Aldo, now working as one team for your brand.

7specialists
5offices
4time zones

The team

Who you actually work with.

No account layer between you and the people doing the work. The names below are the ones on your calls.

Joe Sindaha

Joe Sindaha

Managing Partner · Digital Commerce Strategist

Joe brings global enterprise experience across Nestlé and adidas, leading digital commerce transformation and building scalable eCommerce operating models across B2C and B2B markets.

Nestlé · adidas

Laith Adas

Laith Adas

CTO · Solution Architect

Laith brings enterprise technology leadership experience designing scalable digital ecosystems and commerce infrastructure across complex, multi-market environments.

Enterprise commerce infrastructure

Stefano Schintu

Stefano Schintu

CCO · Sr UI / UX Designer

Stefano holds notable global experience in UX, UI and CX design, creating user-centric digital experiences that drive higher conversion for brands such as Unilever, adidas and Vodafone.

Unilever · adidas · Vodafone

Pedro Machado

Pedro Machado

Growth Marketing Director

Pedro is a media strategist with extensive experience scaling digital businesses through smart platform use. He has advised global brands such as KIA and ECCO and held senior media roles at MEC and Nestlé across Lisbon, London and Dubai.

MEC · Havas · Emirates · PurePerformance.io

Zola Sibanda

Zola Sibanda

Data Analyst

Zola brings deep data science and analytics leadership experience from Nestlé ESAR, transforming commerce data into performance intelligence, predictive modelling and AI-ready infrastructure.

Nestlé ESAR · VU Amsterdam

Oleksii Popenko

Oleksii Popenko

Senior Designer

Oleksii is a full-spectrum designer with 18+ years across leading IT companies and client brands: brand identity, campaign creative, web and UI, presentation systems, infographics and motion, taking work end to end from concept to production-ready assets.

Brand · campaign · web & UI · motion

Mazin Almusharaf

Mazin Almusharaf

Advisory Partner · Product Owner

Mazin brings 15+ years of experience across Unilever, Aldo and L’Oréal, building scalable digital platforms and growth strategies that drive measurable commercial impact.

Unilever · Aldo · L’Oréal

How we work

Why this team, for this kind of work.

From billion-dollar brands to difficult transitions, our team thrives in demanding environments.

01

Operators, not advisors

Everyone here has run commerce inside a global business. We have been the client, which changes how we work with one.

02

A partner, not a vendor

We do not count hours or work off tickets. We work alongside your team and measure the same things you do.

03

Deep roots, global reach

Jeddah roots and international careers. We understand the GCC market and deliver to a global standard.

Work with us

Put this team on your brand.

Tell us where your commerce is stuck. We will come back within two working days with a point of view and a plan.

Get in touch